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The fully shoppable experience is designed to engage Elizabeth Arden’s more digitally-driven consumer base.
May 16, 2023
By: Lianna Albrizio
Associate Editor
Pioneering beauty brand Elizabeth Arden has launched its first-ever immersive virtual store experience, created in partnership with leading experiential e-commerce platform Obsess. The fully shoppable experience is designed to delight and engage Elizabeth Arden’s more digitally-driven consumer base by allowing customers to experience the brand’s products and learn about the woman behind this iconic brand. “Elizabeth Arden has been a leading beauty industry innovator for the ...
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